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What Is a Business Branding

No matter how hard you work on name, logo and ads, you can’t compensate for a weak business branding. So what’s a brand? And how to build a strong one?

There are thousands of definitions of branding. One of the most simple and informal definitions of brand is from the Tronvig Group. To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.”

For wikipedia it is “a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.”

Branding is about creating an identity. It’s what sets one company apart from another.

Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others.

Make sure you are clear about what you stand for– position your brand.

Be consistent– consistency builds brands.

Know your target audience to the core.

Develop Customer Loyalty– the stronger your brand is, the greater your customer loyalty. The worlds strongest brands don’t just have customers, but evangelists. Brand evangelists praise their favorite brands by recommending them to other potential customers. Word of mouth works!

Reward loyal customers and fans with special treatment to show your appreciation.

Remember, branding isn’t just for large corporations.  When customers have endless choices, branding becomes a crucial competitive edge!

Branding is as important to the success of a business as having financial coherence, quality products/ services or quality employees.

It’s not just for cattle, anymore!

Branding, it is how your potential and existing customers think and feel of you and your company.  Do people say positive things about you and your company?  How do people feel about you and your company?   How does your products or services help them?

  • You are your company’s brand
  • Creating know, love and trust of your brand
  • Does your band create a happiness factor?
  • Creating social awareness to grow your brand
  • Creating integrity of your brand
  • Does your brand promote sharing and giving back?
  • Does your brand tell a powerful story?

According to Entrepreneur Magazine have a solid story:

Before you can connect with anyone, you need to be connected with yourself. This means being in touch with who you are and what you want. What is your ultimate goal? Too often we believe incorrectly that the successful networkers know everyone. In truth, the successful networkers know the right ones. Because there are only so many hours in a day, it is imperative you take the time to really breakdown your goals, your dreams and your current situation. Where do you want to be in six months? Where do you want to be in six years? All of the answers to these questions make up your story, cementing the tale you tell on your foray through the networking world, providing you with a compass that points you toward beneficial network additions.

In one of my networking groups Kevin, the facillator talks about – GAINS:

G – Goals

A – Accomplishments

I –Interest


S – Skills

Need a branding strategy or assessment?  Let Open for Business Consulting show you how to get there!  Call today at: 409-795-7826 or email: