What is marketing and why should I do this or even spend money on this stuff?
Marketing is that pivotal connection with potential customers to create a selling opportunity, this pipeline creates a “sale”, the bloodline of a business. An effective marketing strategy allows your company to be in the mindset of potential buyers, first and second.
How can Open for Business Consulting help? We can help you make the connections with potential customers. How do we do this?
- Creating organic visibility – do folks “know” your company?
- What products or services you sell
- Business owner brand awareness – does your community and neighbors know “you”?
- What is your influence in your business community?
- Credibility – how does potential customers “feel” about you and your business?
- Involvement – how you can grow your business by supporting your community. Giving back is good for your business
- Integrity – creating confidence with your potential customers